MIAMI, April 20 /PRNewswire/
The immersive journey, The Messi Experience, A Dream Come True, will debut in early 2024, after which it will visit all continents of the world over the next few years. It is produced and co-created by Primo Entertainment, the popular American production company for mass events, along with Moment Factory, the Montreal-based international multimedia entertainment studio.
The Messi Experience is an innovative interactive multimedia experience that takes guests on a unique journey through the life of a legend and invites visitors into the game! In a world of childhood dreams and record-breaking achievements, guests can experience and discover the man behind the legend: digital on-the-ball activities with live goal-scoring and face-to-face virtual interactions with Messi himself will be some of the activities of this fully immersive experience.
Fans will be able to feel the versatility of physical and digital energy as they witness the art of the greatest player ever to walk a football field. From his early years in his hometown of Rosario, his arrival and career in Barcelona, to winning the world title with Argentina in 2022, this audiovisual spectacle traces the emotional journey of a boy turned legend. Visitors will come out of this experience inspired, elated, and elated.
“I am very happy to be part of this project, which allows fans to be closer to my journey on and off the pitch. Throughout my career, I have always strived to inspire and connect with people through my passion for football. The experience will provide a unique opportunity to relive memorable moments and relive emotions that shaped my way,” said Leo Messi.
“We are happy and proud to offer Lionel Messi’s extraordinary experience. Messi is a unique role model for all generations and shows how all challenges can be overcome, no matter how big they are. We will bring the experience to all continents. There will be 75 minutes,” Primo Entertainment founders Andreas Naftali and David Rosenfeld said. Inspiration, passion, entertainment and fun for all.”
At Moment Factory, we bring people together through our diverse projects and want to create a sense of collective wonder and connection. said Sakshin Bisit, Co-Founder and Executive Creative Director of Moment Factory
To sign up and for more information about the trial, visit www.themessiexperience.com / Instagram: @employee.
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Primo Entertainment
Primo Entertainment is a leading entertainment company in the United States and Latin America, working with the world’s leading artists, formats and presentations. The Miami-based company has additional offices in Central and South America. Since the beginning, Primo has collaborated with the most important international music artists such as Justin Bieber, Ariana Grande, Enrique Iglesias with Cirque Du Soleil and many others. Primo has also produced and marketed international exhibitions such as Beyond Van Gogh, Beyond Monet, Frida Kahlo’s The Life of an Icon, and Space Adventure. For more information visit www.primo-entertainment.com @ Primo
instant factory
Moment Factory is a multidimensional studio for creating innovative multimedia experiences that inspire people to connect and transform the world around us. Our team combines expertise in video, lighting, architecture, sound and special effects to create amazing experiences. The Miami-based company has additional offices in Paris, Tokyo, New York and Singapore. Since its establishment in 2001, Moment Factory has created more than 500 unique projects around the world, including Lumina Night Walk and AURA series. Working with well-known artists, brands, museums, theme parks and cities, our productions span the globe and include clients such as the NBA, Changi Airport, Disney, Sony, Boston Museum of Science, Universal Studios, AT&T, Reims Cathedral and Billie Eilish. Momentfactory.com @employee
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