December 5, 2023

Tom Brady & Co.: Facebook and Instagram rely on AI celebrity profiles


Updated September 28, 2023 at 12:48 p.m

The Meta Group is currently launching a major attack on AI. Part of this initiative also includes a number of superstars appearing as AI-powered profiles on Instagram and Facebook. These include, for example, Tom Brady, Snoop Dogg and Kendall Jenner.

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To have something Snoop Dogg, Kendall Jenner And Tom Brady together? It doesn’t seem like much at first glance, but all three are part of Facebook and Instagram’s current AI attack. As Meta President Mark Zuckerberg announced on Wednesday, his group will also increasingly rely on artificial intelligence, which is currently thriving everywhere, in the future. Part of this initiative includes AI profiles that Meta says have “more personality, opinions, and interests.” Users must interact with these AI profiles in order to deepen their interests and hobbies.

Highlights: Some of these officially fictional people use images of famous stars in the fields of television, sports, music, or lifestyle. Among other things, rapper Snoop Dogg can be found there as a dungeon master, with whom you can experience adventures as a storyteller, according to the meta information. Almost a football star Tom Brady It can be found under the name Bru. Bro is a “smart, athletic communicator who doesn’t mince his words” and you can talk to him. On the other hand, Kendall Jenner exists under the name Billie. To the user, she represents someone who is supposed to support you like a “big sister.”

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These celebrities can be found as AI-powered profiles on Instagram and Facebook

Other notable figures who have lent their name and image to the campaign include: influencer Charli D’Amelio, basketball stars Chris Paul and Dwyane Wade, MMA fighter Israel Adesanya, YouTubers LaurDIY and MrBeast, tennis player Naomi Osaka, and Paris Hilton’s former girl, reality TV star Raven Ross. , celebrity chef Roy Choi, and footballer Sam Kerr.

An overview of all AI celebrity profiles can be found on the site Official introduction page. More such profiles of well-known personalities have already been announced and will be announced in the next few weeks.

Meta also announced that it will launch the beta phase of these interactive AI profiles in the US today. But it doesn’t seem to be working properly yet. At least the company admits up front: AI people are still early in development, and furthermore, the knowledge base of some of these “people” is still limited. For this reason, for example, answers may remain out of date. However, more work will be done on this matter in the coming months “so that the discussions become current and relevant.”
© 1&1 Mail & Media/Spot on News

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