December 4, 2023

Thomas Sabo brings the Saboteur concept to the UK

Translated by

Felicia Endres

Published on

October 13, 2023

Thomas Sabo has launched his jewelery brand and piercing studio Saboteur in the UK after debuting online in mainland Europe in 2021.

Thomas Sabo

The concept was founded by Tomás Sabo together with his son Santiago, who “embodies the influence of a new cultural generation,” and is reinforced by Tomás Sabo’s wife, Rita, as an artist and “creative mastermind.”

The brand, founded in 1984, wants to revolutionize the world of fine jewelry with a “brave design approach.”

This concept recently opened in Manchester on New Cannon Street in the Arndale Centre, offering both the Fine Piercing and Petite collections.

More hotels are scheduled to open in the UK in Leeds and Cambridge, according to Sabo.

The marketplace initially launched online-only in 2021, followed by stationery stores in Austria and Germany and an address in Paris last year.

For the UK launch, the company has announced a ‘Lend Us Your Ears’ poster campaign, which will run in conjunction with the launch in Manchester.

Santiago Sabo explained that the show is more than just another hole-in-one studio. “We are confident that our Saboteur Fine Piercing service, which is unrivaled by any other competitor in terms of cleanliness, studio aesthetics, product quality and customer service, will resonate with UK clients looking to venture into ‘constellation’ design who are looking for a premium experience.” “In creating a distinctive appearance for their ears.”

“Our specialist in-store piercing experts have been trained to the best standards and are able to offer expert advice on the perfect piercing combinations to suit a client’s style and piercing trends. There are no rules when it comes to ‘it’s all about piercings, and at we encourage self-expression: allow We encourage you to experiment and play with different styles to unleash your wild, limitless creativity.”

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