Hong Kong Tourism Board: Top Change » News | tip

The Hong Kong Tourism Board (HKTB) has appointed Matthias Lemke as its new director of Central Europe effective November 1. In the future, he will be responsible for the Austrian, German, Swiss and Eastern European markets. Matthias Lemke follows Annette Wendel-Menke I will be leaving the Frankfurt office… England Management of HKTB representation Director, UK & Northern Europe to take

New reference in Germany

Lemke comes from the Namibia Tourism Board, where he was most recently the Marketing Manager for Europe and the Operational Area Manager for Europe. The destination marketing specialist worked in Namibia for nearly 20 years and maintained close relationships with tour operators and agencies, airlines, MICE agencies, media and well-known brands in European markets.

“With Matthias Lemke, we have a proven tourism expert at our side. We are delighted to have such a successful and experienced employee to lead our office in Germany,” he said. Kenneth Wong, General Manager, MICE & Cruise and Regional Director, Europe, HKTB.

Matthias Lemke joins Celine Reiss, Marketing & Public Relations and Vanessa Wagner, Senior Executive, Marketing & Public Relations and Assistant Manager, Cornelia Fritsche, Administration at HKTB in her new position.

Wendell-Menke took over England

In her new role as UK & Northern Europe Director, Anette Wendel-Menke will take over the management of the HKTB representation in Great Britain. The business economist has been working at the Hong Kong Tourism Board since 1999 and has headed the Frankfurt office since 2010.

“I go with one crying eye and one laughing eye. Having been in the Frankfurt office for 24 years, this move was not easy for me. I have always valued close collaboration with stakeholders in the tourism sector and would like to take this opportunity to thank everyone. But now it’s time to take a new step and I look forward to continuing to promote Hong Kong from London,” said Wendel-Menke. (red)