William J. Schettini, chief marketing officer of Subway Restaurants for the past 12 years until his recent semi-retirement, died suddenly at Norwalk Hospital on Oct. 14, 2012. He was 62.
Mr. Schettini was born on Feb. 27, 1950, in Jersey City, N.J.
He attended Xavier Preparatory School in New York City and matriculated at Rensselaer Polytechnic Institute in Troy, N.Y., where he majored in marketing.
He went through the Brand Management System at Proctor & Gamble and was a well-respected member of the consulting group at Clarion Marketing prior to his work at Subway.
Mr. Schettini first joined the Subway Restaurant brand as a strategic planning consultant in mid-1997 and accepted the role of chief marketing officer in May 2000. Through his innovation and leadership, gourmet breads, sauces, and toasted sandwiches were introduced to Subway customers. Mr. Schettini was hired as the first CMO in Subway’s history.
As CMO of Subway Restaurants, Mr. Schettini’s many accomplishments for the company included being the driving force behind many of Subway’s well-known advertising campaigns — including “Jared,” “Eat Fresh,” and the “$5 foot long” promotion.
Even though he recently “semi-retired,” cutting his workdays down, he most recently became committed to helping Subway “go green” and become even more environmentally accountable.
His family said Mr. Schettini was a family man, an avid golfer, wine enthusiast, and world traveler.
He is survived by his two children, son Todd Schettini and his wife, Katie Poggio Schettini, of Norwalk, and daughter Suzanne Schettini of Alexandria, Va., and their mother, Susan Molloy Schettini of Trumbull; and by his companion of 14 years, Susan Middeleer Mleczko of Weston, and her children, Lily, Anna and Harry, and their beloved three dogs.
A wake will be held at the Abriola Parkview Funeral Home, 419 White Plains Road, Trumbull, on Thursday, Oct. 25, from 3:30 to 6:30 p.m., with a private memorial service for family at 6:30.