June 21, 2024

Store Fall 2022: Ganni: Back on the Spree

Store Fall 2022: Ganni: Back on the Spree

Ganni dares a second try: With a new flagship store in Berlin-Mitte, the Danish fashion brand wants to make a new attempt in terms of retail in this country. Staging on the floor: colorful and terrifying as usual.

The new 158 square meter store site is exactly what Ganni makers have dreamed of. “I love Berlin, the city is full of culture, art and wonderful people. It is very diverse and always feels welcome, and that is exactly what we want to pass on to the people with Ganni. We have a very loyal community in Germany and I am delighted” Detty Rifstrup, co-founder and creative director of the label, comments Very much because we can share this with everyone.”

The store design comes from the makers of Ganni and is inspired by the living spaces of the founding couple, Ditte and Nicolaj Reffstrup. It aims to create a welcoming and warm atmosphere. The concept can be described as colourful, playful and love the details. Pedestals made from recycled plastic waste, interior shelves made from vintage pressed fabrics to upcycled Artek benches made from recycled Ganni fabrics combine with vintage vases and antique furniture to create a vibrant collection that provides the right setting for women’s clothing.

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In addition to the colorful collections, the shop also has artwork by Berlin artist Isis Maria and a limited-edition espresso cup made by Sissy Tonya porcelain. A series of Berlin Smile T-shirts will also be on sale, limited to 40 pieces.