December 4, 2023

Peloton: The fitness company started in Austria

The fitness company launches today, October 17, 2023 Peloton Also in Austria. Products are now available exclusively via Amazon and Sport-Tiedje. So far, sports equipment can only be ordered in Germany, England, Canada and the United States. The brand wants to combine fitness, technology and content.

Peloton was founded in 2012 and gained attention through a successful funding campaign on Kickstarter in 2013. While things have skyrocketed during the pandemic, business has slowed down again in the past two years. The company’s headquarters are located in New York City. The company is generally known for its innovative training equipment and fitness content production.

“Given the Austrians’ passionate fitness culture, we are very happy to now have a presence in Austria,” says Martin Richter, General Manager for Germany and Austria. “Peloton allows members to customize their workouts based on their fitness level, goals, music preferences and schedule, while providing an unparalleled sense of community. This creates a one-of-a-kind fitness experience.”

Specially produced exercises

A Peloton bike is different from traditional exercise bikes. Specially produced workouts with qualified trainers can be streamed via a 21.5-inch touchscreen attached to the handlebar, regardless of individual fitness level and location. In Austria, 5,000 German language courses will be available, led by 11 German-speaking instructors, in addition to thousands of courses with German translation.

Peloton offers a total of 16 different fitness disciplines on its platform, including strength training, yoga, meditation, cardio, stretching, cycling, outdoor activities, running, walking, and boot camp. True to the motto “Workouts how, when, and where you want!”, videos can be watched live or on-demand and work with all Peloton products, the Peloton Bike, Bike+, and Tread. Courses range in length from 5 to 90 minutes.

Training courses, technology and equipment

Peloton combines classes, technology, training equipment and the Peloton app to personalize your fitness experience. Company It produces and broadcasts classes from Peloton studios in New York and London. Peloton’s content and production team maintains an “extensive and constantly updated library of thousands of fitness and wellness courses.”

The Peloton Bike, Bike+, and select accessories are now available in Austria via Amazon. In addition, Sport-Tiedje, a European home fitness equipment retailer, will stock all three Peloton fitness machines and related accessories. It can also be tried and tested at Sport-Tiedje’s seven branches in Austria.

The word Peloton comes from French. The word “Pelote” means ball and peloton refers to the closed peloton for cyclists in road cycling.

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