October 9, 2023
Mango will no longer sell third-party brands. The Spanish fashion giant opened its e-commerce in 2021 selling several third-party brands, first by integrating the Intimissimi offer and a year later through the Rituals offer. His goal at the time was to “expand the trading and service offering to his clients” at a time when many companies were opting for the marketplace concept (from Scalpers to Tendam Group via El Ganso).
“The company decided to stop offering these complementary brands in order to strengthen its distribution channels and technological capabilities and provide a better customer experience,” Mango explained. The marketplace was initially launched in six markets including Spain, Netherlands, Germany, UK, Portugal and France.
The Barcelona-based fashion group’s online channel accounted for 36% of sales in the last financial year. According to the company, its e-commerce business grew by 10% in the first half of 2023 compared to the same period last year, with the mobile application achieving the largest increase in sales.
In 2022, the fashion retailer founded by Isaac Indyk in 1984 recorded a significant increase in its sales figures by 20.3% to a total of 2.688 billion euros. At the end of the fiscal year, the company was represented in 115 markets in various retail formats.
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