March 29, 2024

Zalando in crisis: Personnel, digital issues and sales concerns

Zalando in crisis: Personnel, digital issues and sales concerns

Zalando Logistics Center

The energy crisis and economic downturn make consumers think twice about every purchase.

(Photo: Zalando)

Berlin, Dusseldorf Anyone present in the elegant office complex in Zalando It is located in the heart of Berlin, and sees many construction sites. The show also reflects the status of an online fashion retailer. 14 years after its founding, the leading European e-commerce company has to fight for its first place. Senior managers leave the company. As exclusively discovered by Handelsblatt, Sustainability Director Kate Heaney is now back Dax– Gather your back.

Others will follow: Board Member Jim Freeman, who will serve as a star Amazon Considered responsible for the main problems in the purchase of goods. For a long time, there has been more movement in the ranks behind it than usually happens only in startups. “One feels that there is no one at the head of the group taking charge at the moment,” says Dekabank analyst Robin Estenfelder.

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