Middlebury, Connecticut, April 20 /PRNewswire/
Timex enters Octagon with official co-branded group announced Sean O’Malley and Dustin Poirier as brand ambassadors
Today owns Timex®, the best-selling watch brand*, and UFC®, the world’s leading mixed martial arts organization, a premium collection of UFC Watches Presented with an official brand. Expertly crafted with legendary durability and best-in-class design, it was developed at the Giorgio Galli Design Lab in Milan, Italy. The result is an unparalleled, sport-focused wearing experience for every fighter and the only watch tough enough for the UFC.
After announcing its major global sponsorship and licensing partnership last year, Timex® officially entered the Octagon as the UFC®’s first official timekeeper and watch partner, continuing the brand’s reputation for making incredibly strong watches that take a beating in the business and then continue to tick.
Timex and UFC® United by the values of determination, creativity and perseverance, we are honored to join the most innovative force in martial arts to take time from one of its greatest moments,” said Shari Fabiani, Senior Vice President of Brand and Creativity at Timex Group “The ability to deliver an accurate, enduring and innovative display of time to fighters and fans With cutting-edge features, tenacity and tenacity are two strong brands that have great value.”
The group will be supported by a fully integrated campaign, including a content collaboration with UFC bantamweight “Suga” Sean O’Malley, who will bring his signature colorful personality to support the new co-branded group. O’Malley will receive more support from crowd favorite and former interim UFC lightweight champion Dustin Poirier wearing Timex in preparation for his big showdown with Michael Chandler at Madison Square Garden as part of the UFC 281 ADESANYA vs PEREIRA She will wear on November 12th. In the words of the voice of the legendary octagon, Bruce Buffer, it’s “It’s Timex! The only watch strong enough for the Ultimate Fighting Championship.”
It’s all in the details: force group Consisting of multifunctional digital and analog-digital watches, it is as robust as possible thanks to its solid case, cast resin strap and ISO-certified shock-resistant construction. Fans of high-performance watch design will find plenty to love in this collection. The same goes for its elegant counterpart, and StreetCollectionA collection of expressive watches directly inspired by the taste of the UFC’s greatest players. From the signature detailing on the dials and relaxed straps to the octagon-shaped edging and crowns, we’ve given this ready-to-wear capsule an uncompromising feel that’s sure to go unnoticed by fans of both powerful brands.
driving force group Timex UFC ColossusAnd the A watch with an indestructible design and key timing features that fighters and fans need to compete at the highest level. Customized analog-digital functions include world clock (48 cities), 5 alarms, calendar and chronograph. This watch is bold in color and always durable – with its 45mm octagonal solid case, cast resin strap, 100m water resistance, and ISO-certified shock-resistant case for durability. This model retails for $185.
Street group created by Timex UFC Pro included. The Timex UFC Pro, with its solid lines and elegant construction, is a luxury analog watch worthy of any titleholder’s statement. This watch proudly embodies our originality: from the UFC logo engraved on the gold dial and comfortable black strap, to the competent design of the octagonal bezel and enameled crown insert. The textured multi-layer dial includes a date display, while the gold-tone stainless steel case scales at 44 mm and is water-resistant to 100 metres. This model retails for $155.
The complete collection is now available on Timex.com, in the official UFC Store Available at select retailers worldwide.
For more information about the UFC Partnership and the UFC Group, please visit www.timex.comTo view/download the materials, please click here.
* source: NPD Group / Retail Tracking Service, US, Traditional watches, based on units sold, 2021
TIMEX GROUP INFO
The Timex Group designs, manufactures and markets innovative watches worldwide. Timex Group is a private company headquartered in Middlebury, Connecticut with multiple operating units and more than 3,000 employees worldwide. As one of the world’s largest watch manufacturers, the Timex Group companies produce watches for a number of global brands including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Salvatore Ferragamo, Ted Baker and Versace. .
Find Timex on social media: Tweet embed For more information visit http://timexgroup.com.
Patricia Rappaport, [email protected]
Kim Gallo, [email protected]
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