TikTok partners with Shopify to offer in-app purchases

With social commerce one of the fastest growing channels for Shopify merchants, the e-commerce platform has announced a new partnership with TikTok that will make it easier for entrepreneurs to reach new customers.

Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their TikTok profile, sync their product catalogs, and create a small storefront that connects directly to their online store for associated checkout.

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