(Motorsport-Total.com) – The Haas Formula 1 team has received significant financial support after signing a new Royal Sponsorship Agreement with payment service provider MoneyGram. The multi-year partnership, which was announced on the eve of Haas’ home race in the United States, will begin next season.
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The look of next year’s Haas will change with the new main sponsor
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In addition to changing the official team name, Haas will also get a new livery for the 2023 season. Haas’ deal with MoneyGram, the global leader in peer-to-peer payments, comes after the team made it clear that as interest in the team and Formula 1 grew, they were looking for a strong business partner Extremely.
Previous title sponsorship deals with Rich Energy and Uralkali ended under controversial circumstances, and Haas was eager to wait for the right company to emerge. Commenting on the partnership, team owner Gene Haas said: “We are delighted to welcome an amazing brand like MoneyGram as our new sponsor.”
“Since our entry into the Formula 1 World Championship in 2016, the Haas F1 Team has built a reputation for strength, agility and flexibility. MoneyGram brings a similar campaign to the world of financial services and we are ready to work together to … maximize results on and off the track.”
Alex Holmes, Chairman and CEO of MoneyGram, says the company wants to use its entry into Formula 1 to support its fast-growing digital business: “We will continue to transform to meet the ever-changing financial needs of customers, and we are committed to making sure the world knows that.”
“That is why we have stepped up by making our Formula 1 debut and collaborating with Gene and the Haas F1 Team.” Although the Moneygram deal doesn’t go into effect until next season, company representatives will appear at a press conference in Austin on Thursday, and there will be several activations centered around the US Grand Prix.
Gallery: All Haas Formula 1 cars since 2016
Haas has yet to confirm his driver’s full squad for next season, with only Kevin Magnussen signed so far. Mick Schumacher remains an option for the team, If he can finish the year strong, Aston Martin reservist Nico Hulkenberg is also a promising candidate.
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