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At Kiwanis Club this Saturday: Growing business through advertising

weston-kiwanis,DeGregorio

World-renowned creative director Tony DeGregorio will discuss the importance of advertising at the Kiwanis Club’s weekly breakfast meeting this Saturday.

Advertising is crucial to the success of any business, and as advertising outlets continue to expand and develop, reaching the desired audience with a powerful and believable ad is increasingly important.

Join Westport resident and nationally recognized creative director Tony DeGregorio this Saturday, Oct. 27, at Norfield Parish Hall at 8:30 a.m. to learn about the advertising industry and how good advertising works to grow businesses.

Breakfast will be served and members of the public are welcome.

Mr. DeGregorio has helped grow the businesses of the world’s most respected brands, including Coca-Cola, Diet Coke, BMW, IBM, Sara Lee, Evian, Lipton, Lancome, Fuji Film, Siemens, and Subaru.

He has led the creative efforts on many of the best-known advertising campaigns, including the groundbreaking international television campaign for Diet Coke, described by Time magazine as “the most talked about campaign of 1991.”

Mr. DeGregorio’s work for Diet Coke was the first TV commercial to combine modern-day film images with legendary archival film clips of Hollywood icons like Bogart, Cagney, Groucho, Gene Kelly, and Cary Grant. Revolutionary for its time, the campaign became the forerunner for hundreds of look-alike commercials to come.

Mr. DeGregorio also co-authored the “Coke Is It” campaign, which ran in 126 countries. Earlier still, his work for Subaru of America helped bring the car maker from 14th to fifth largest selling U.S. import — a feat that garnered a Cleo for best Automotive Advertising for an unprecedented four years in a row.

Mr. DeGregorio has won creative awards in every major national and international competition.

In 1991, his work for Maidenform was inducted into the permanent collection of the Museum of Television & Radio in New York. In 1997, he was profiled in The Wall Street Journal’s Creative Leaders series.

The Kiwanis Club of Weston, an organization dedicated to community service, sponsors a variety of programs and events to raise funds for local organizations whose activities benefit the community at large. Its members work to support worthy causes in the community and surrounding areas through a combination of community service, philanthropy, and assistance to youth and citizens of all ages.

The club’s membership is open to all men and women living or working in the area. For more information, visit westonkiwanis.org.

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